Petra

  • DESIGN •
  • BRANDING •
  • PACKAGING

Petra entered a premium beer category shaped by codes of European heritage and exclusivity, but saw an opportunity to redefine premium through Brazilian authenticity. From the purpose “Viver o prazer à brasileira”, we built a magnetic, refined and warm brand identity that turns Brazilian sophistication into its distinctive territory. The visual system evolved its symbol, typography and copper-led palette, while fluid curves inspired by the mountains of Petrópolis and beer foam brought movement and a contemporary expression of Brazilian vernacular. Photography and verbal identity reinforce this sensorial, genuine way of living, from traditional botecos to the coast and the mountains. The packaging redesign balances recognition and modernization, strengthening hierarchy, shelf impact and portfolio consistency while elevating Petra’s perceived quality and desire.

image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image
image

Liderança​ Danilo Cid – Sócio e VP de Criação​ ​ Relacionamento:​ Natalie Kochmann – Diretora de Relacionamento​ Julia Garcia – Especialista de Relacionamento​ Anne Ashimine – Executiva de Relacionamento​ ​ Estratégia:​ Louise Alves​ Thalyta Munhoz​ ​ Design:​ Danilo Cid – Sócio e VP de Criação​ Rafael Torres – Sócio-Diretor de Design​ Natalia Stern – Designer​ Erick Cruz – Designer​ Gustavo Faria – Designer​ Gilson Xavier – Designer​ Kauan Miranda – Designer​ ​ Refinamento Tipográfico:​ Fábio Haag Type​ ​ ​ Experiência:​ Hugo Rafael – Sócio e VP de Experiência​ Bruna Savino – Diretora de Experiência​ Stefany Pauly – Especialista em Design de Produto​ Giovanna Merlin – Designer​ Nathalia Bertozzi – Designer de Serviço​ ​ Conteúdo:​ Lucas Figueira – Conteúdo Sr.​ ​​ Direção de Arte: Rafael Dyer​ ​ Produção e Arte-finalização​ ​ Planejamento:​ Bárbara Cecília – Gerente de Planejamento​ Tereza Torres – Planejamento​ ​ Motion:​ Vinicius Amorim​ Felipe Garcia​ ​

PUER CRUCEM GERENS FORTUNATUS EST. SUB FERRO VIVIT, SED NUMQUAM FRANGITUR. SICUT METALLUM IGNE PURGATUM, FORTIOR SURGIT POST TEMPESTATEM. CRUX IN PECTORE EIUS LUCET UT SIGNUM FORTUNAE ET CONSTANTIAE. DIES DURI EUM NON CONSUMUNT; EUM TEMPERANT SICUT FERRUM SACRUM. PER NOCTEM AMBULAT SINE METU, NAM FATUM IPSIUS ARDET INVICTUM. ET UBI ALII CADUNT, ILLE PERMANET: RESILIENS, AETERNUS, PROSPERUS.

MANUS EIUS PORTANT MARCAS TEMPORIS, SED ANIMA EIUS MANET INCORRUPTA. IN SILENTIO CRESCIT VIS EIUS, SICUT CHALYBS SUB ICTIBUS FORMATUS. AURUM FORTUNAE SEQUITUR VESTIGIA EIUS, ET LUX CRUCIS VIAM APERIT INTER RUINAS MUNDI. NULLA ADVERSITAS EXTINGUERE POTEST IGNEM QUEM GERIT INTRA PECTUS. NAM QUI CRUCEM SUSTINET CUM HONRA ET FIRMITATE, AD MAGNITUDINEM DESTINATUR.